SMM stands for Social Media Marketing. It is a form of digital marketing that involves using social media platforms to promote products, services, or content and engage with the target audience. Social media has become an integral part of modern marketing strategies due to its widespread usage and the ability to reach a large and diverse audience.
SMM involves creating and managing accounts on various social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, and others. Each platform caters to different demographics and interests, so businesses should choose the ones most relevant to their target audience.