Search Engine Optimization

Search Engine Optimization

SEO stands for Search Engine Optimization. It is a set of practices and strategies used to improve the visibility and ranking of a website or webpage in search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website, thereby increasing its online visibility, attracting more visitors, and potentially generating more leads or sales.

Search engines like Google, Bing, and others use complex algorithms to determine the relevancy and ranking of web pages for specific search queries. SEO involves optimizing various elements of a website to align with these algorithms and improve the chances of ranking higher in search results.